Google Inc. stepped up to 0.88% to its campaign to be a major player in consumer electronics, topped by a $199 tablet computer that could pressure Amazon.com Inc. AMZN -1.91% while adding yet another challenger to market leader Apple Inc. AAPL -0.95%.
A $299 home-entertainment player called Nexus Q and futuristic eyewear dubbed Google Glass that embeds a computer display in a glasses-like device was unveiled by the company at a developer conference on Wednesday.
The Nexus7 uses a new version of Google’s Android software and is packed with more advanced hardware features—including a processor from Nvidia Corp. NVDA +0.76% that provides longer battery life and significant advantages in playing game software.
Google focused much of its presentation showing off its library of movies, magazines and music which conveys to design a best of Google experience that is optimized around all its great content.
Google’s push into designing consumer electronics is a sharp shift in strategy for a company that made its name with Web software, including the most popular Internet search engine. But the company has long had hardware expertise, starting with designing servers that power its websites.
The company has leaned on outside partners for help in designs of smartphones that use Android, and it turned to Asustek for assistance with the new tablet. But it also added talent to help with both the function and aesthetics of new consumer devices, while its recent purchase of Motorola Mobility will sharply expand its expertise in wireless technology and handset design